Branding
Branding
Brand Identity System
Smith Consulting Services Full visual identity for a technology consulting firm, including logo, color palette, typography, brand guidelines, and applications across print, apparel, and digital.
Our Work
Selected work.
A cross-section of projects spanning brand identity, editorial design, government proposals, and marketing campaigns.
Editorial
Editorial
Document Design
CHECoE Annual Impact Report Editorial layout and data visualization for a statewide cancer health equity impact report, designed for print and digital distribution. Created for Rutgers Cancer Institute.
Marketing
Marketing
Marketing & Advertising
ScreenNJ Transit Campaign Out-of-home campaign for a statewide cancer screening program, using Jersey-specific humor to make screening approachable. Placed on NJ Transit buses and rail. Created for Rutgers Cancer Institute.
Publishing
Publishing
Book & Magazine
Survival! A Girl’s Guide to Safety Redesign of a U.S. Army survival field manual into an accessible, illustrated guide, with a custom grid, typography, and illustration system. Concept project, MFA coursework.
Print Collateral
Print Collateral
Brochures & Print
Get Checked Education Series Health education series for six cancer types, pairing bold photo-driven fronts with plain-language risk and screening information on the back. Created for Rutgers Cancer Institute.
Stationery
Stationery
Stationery and Templates
Cause/Effect Film Festival Branded stationery system, including letterhead, envelopes, business cards, and event materials, built from a single identity for a concept film festival. Concept project, MFA coursework.